Adoption of E-Commerce Platforms by Shoprite Customers in Ilorin Kwara State.

Abstract

This paper examines the adoption of e-commerce and e-commerce platforms and their effects on the sales of goods and services, using the case of Shoprite in Ilorin. Technology Acceptance Model (TAM) is employed in carrying out the research. Two hundred (200) copies of the questionnaire were administered, using the judgment sampling technique. Descriptive design was employed for the research. Descriptive statistics were used to answer the stated research questions and Pearson Correlation was used to test the hypotheses. Results show that the growth and rapid adoption of e-commerce platforms have significant effects on the sales of goods and services of physical stores. Hence, e-commerce platforms and physical stores can co-exist. Results show that the growth and rapid adoption of e-commerce platforms have a significant effect on the sales of goods and services of physical stores. Moreover, e-commerce and e-commerce platforms are gradually becoming a success in the society, especially among the young ones, despite some of the challenges they face when using the system. In spite of the growing success of e-commerce platforms, the respondents still have few challenges, which they face while using them. Such challenges need to be looked into by the government, financial institutions and private business owners, who utilize such platforms. This is because those challenges would not only retard the use of the system but also the trust and interest in it. Ignoring such concerns may eventually result into the failure of the system.