Facilities Used for Marketing Information Resources and Services in Medical Libraries of Public Universities in North-West Nigeria

Abstract

The paper examined the facilities used to market information resources and services in medical libraries of public universities in the North-west Nigeria. A sample of 365 students were identified and four heads of medical libraries were purposely selected and survey research design was used for the study. The findings revealed that the only platform considered most effective for marketing the available information resources and services are the notice boards, followed by newspapers and magazines. The least available platform is the radio program. The notice board, library website, newspapers, and social media are the most useful facilities for marketing in the libraries. The major challenges surrounding the use of library facilities were the absence of adequate funding and lack of sufficient facilities, among others. The paper concludes that the medical libraries should wake up and ensure the maximum use of available facilities for effective and efficient use of their information resources and services. Therefore, it is recommended that there is a need to provide good facilities and ensure its utilization to facilitate the effective use of information resources and services. A provision should made for adequate funds to provide the relevant facilities for marketing in the medical libraries.